Prove What Moves
Revenue & Retention
Aude.ai is engineer-first: it connects everyday engineering work to revenue and retention, giving you business-ready evidence to prioritize and defend decisions — without surveillance.
Why Dashboards Fail
Activity Metrics Measure Systems Not People
When metrics become the scorecard, teams adapt to the metric—not the mission. Trust suffers, and leaders get motion, not impact.
Outputs ≠ outcomes. Commit/PR counts and cycle time describe flow, not business impact or context. A single metric can’t represent developer value.
When a metric becomes the target, teams optimize for the number, not the outcome (Goodhart’s Law), e.g. splitting trivial commits or chasing throughput.
Trust erosion. Cranking up monitoring to “close gaps” can reduce trust and well-being and often doesn’t improve performance.
Our Stance - Trust and Transparency
Engineer-First Visibility, Never Surveillance
We’ve led engineering; we’ve watched trust crater when tools measure the wrong things. We know boards ask, “How does engineering drive revenue and retention?” and story points won’t cut it.
How Aude.ai Works
Implement Aude in
3 steps
We start with what your engineers value, protect privacy, and deliver holistic engineering performance insights that tie engineering to revenue targets, ARR growth, and churn
Define what “good” looks like
Performance Categories Workshop. Together we name the few things your organiization values most (e.g., Proactive Collaboration, Innovation, Engineering Excellence).
This becomes the north star and guiding culture of your organization.
Connect & calibrate
We connect your communication/code/project tools, backfill 3–6 months, and tune until the views reflect your Categories. Nothing rolls out until you say “go.”
Outcome: Engineer, manager, and leader views aligned; baselines captured (e.g., review‑prep time, fairness/trust).
Kick off
Run a focused pilot with white-glove support. Measure against baselines and deliver holistic performance insights that tie engineering work to revenue targets, ARR growth, and churn.
Typical wins: 70–90% less review prep, prevention anecdotes surfaced, clear ROI story.
Works where you work
Aude.ai integrates seamlessly with the tools your team already uses every day.
Stakes & Success
Two Futures for Your Team
Side-by-side: coach impact with Aude.ai or track activity with dashboards.
Retention risk
Quantify force‑multipliers: collaboration/mentorship becomes visible and rewarded.
Unfairness drives attrition
Burnout signals missed; your best engineers leave.
FAQ
Quick Anwsers
The three questions leaders ask before they start